Coral Lu speaking with Blazers guard Damian Lillard, her favorite NBA player to interview (Corallulu/Instagram).
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From David Stern’s visits to China in the ’80s to every NBA Finals game being broadcast there live in 1994 to Yao Ming’s thrilling rookie season with the Rockets in 2002 to LinSanity 10 years later to the explosion of social media and the league’s recent rights deals (worth hundreds of millions of dollars) with Chinese tech giants, the NBA’s influence in China has skyrocketed. The one and only Coral Lu of ESPN China brings her unique perspective to help break it all down for us.
Here are some highlights (*Due to dynamic advertising, time stamps may vary per listener):
13:39-14:12: “I would say 90 percent or at least 85 percent of NBA fans from China are aged from 16 to 35 or late 30s, so that’s a really specific demographic. A lot of older Chinese people, they might like soccer, but they did not watch basketball [growing up]. But all the younger generation or the people around my age, we all kind of grew up with basketball, so it becomes part of our daily life.”
19:11-19:50: “I think it [Jeremy Lin’s massive popularity in China] is more about his story. So, Jeremy, we all know he is an underdog. We all know that he got cut by the Warriors, got waived by other teams, then you know he finally landed with the Knicks; he was about to get cut again. But he was coming from nowhere. An Asian kid, really, nobody knew him, and he was able to play at Madison Square [Garden], playing super-well, so that’s kind of leading to another hero type. The Chinese people, Chinese fans, they like underdogs. So, if you took a look right now, Steph Curry, he was an underdog too.”
